What's the secret to success in business?
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It's such a simple and obvious thing that it's easy to overlook. But without it all the self help books and success seminars in the world won't get you any closer to your goals. I've spent thousands of dollars to learn one simple truth and I'm going to share it with you for free. Learn how to make friends. If you can make friends you can succeed in business. If you can't, you won't. Period. Yes, it takes time and effort to make friends. It requires discipline, patience, honesty, sensitivity, and a willingness to look at things objectively (without immediately passing judgment) from another person's point of view. Often it involves personal inconvenience or discomfort, even rejection. Each new friendship, however, brings you one step closer to success. You grow from the experience. You become a better, more loving person. Your business grows as friends refer friends. Building a successful business is much like building a fire in the hearth. You start with an initial spark (an idea) to which you add heat (your enthusiasm), a controlled draft (your business plan) and firewood (the friends you make) at just the right rate and in the right proportions to make the fire come alive and grow into a thing of warmth and beauty for all to behold and enjoy. Make new friends, but keep the old.
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