Fearless Reader's "Top-Picks"

It Takes Heart, Man ...

Do you know the story of Wally Amos, the "Famous Amos®" cookie man? Wally got started baking cookies in his home to share with his friends. In 1975 he perfected his special recipe for what he called "the ultimate chocolate chip cookie" and started his own company. He made the commitment from the outset to use only the best ingredients. These homemade-tasting cookies were so special that they got famous just by word of mouth. True cookie lovers couldn't wait to get their hands on them. In just a few years Wally's cookie business grew into a national corporation. Today you'll find Wally's chocolate chip cookies sold in grocery stores all over America. People love them. They buy them like crazy. And Wally is a rich man. A chocolate chip cookie is a chocolate chip cookie, right? Wrong! As Wally says, "It takes heart to make a great cookie." It takes "heart" to make a great ezine, a great product, or whatever it is that you love to do. You (the business owner) may be doing the same thing everybody else is doing, but if you're doing it in an original way that distinguishes you from all the rest, you're letting your own light shine through your business. And people notice that. Wally Amos showed what could be accomplished with something as simple as a chocolate chip cookie. He put his heart (his own light) into the recipe and created something special that people bought and enjoyed in great numbers. So too can you, with what you love to do. Don't think that you have to follow the crowd or the "gurus" to succeed. Let your own light shine! Warmly and Positive-ly Yours Sharon (Fearless Reader) Iezzi "Down-home is where the heart is, where love is, and ultimately, where GOD is." * * * * * What if you had the same minute-by-minute thoughts as the super successful? Mike Brescia has developed the ultimate mental conditioning programs that can help anyone wipe out intense fears and enjoy huge successes in all areas of life. http://thinkrightnow.cjb.net

  

Flavor It with Fun!

Some of the ezines I read are sooo dull. They've got great information, a nice format, lots of hard work put into them, and nooo life. Ezines are supposed to be FUN to read, aren't they? Now, I realize that many ezines deal with very serious subjects, and some subjects are harder than others to present in a cheerful way. I'm not suggesting that publishers treat serious subjects lightly; rather, I'm suggesting that publishers can make their ezines easier for readers to digest by flavoring them with a little fun. The ones who learn to do this effectively build huge followings of loyal subscribers and become wildly successful. There are lots of ways to add fun to the content without being disrespectful or detracting from the message. Figures of speech work really well: simile, metaphor, allegory, and alliteration, to name a few. Sneak in some rhyme, or wee words for a time. Be creative without being crass. Spare me the hype and pass the humor! A little laughter lightens the load. Warmly and Positive-ly Yours Sharon (Fearless Reader) Iezzi "Down-home is where the heart is, where love is, and ultimately, where GOD is." * * * * * What if you had the same minute-by-minute thoughts as the super successful? Mike Brescia has developed the ultimate mental conditioning programs that can help anyone wipe out intense fears and enjoy huge successes in all areas of life. http://thinkrightnow.cjb.net